Branding 101

What Really Motivates Your Customer

Understanding what’s important to your customers - whether they are internal or external - and setting expectations accordingly is critical to creating a successful brand.  I’ll give you an example of how one company’s thoughtless handling of their brand turned off a potential customer right from the get-go.  

Let Go and Lead!

I spent this past Memorial Day weekend in Boston visiting colleges withmy son, who’s a junior in high school. As he’s getting ready for college and my older son is graduating from college next year, I’m getting a huuuuge lesson in letting go. Letting Go has been a big theme in my coaching this past month, too. Not letting go of children - though that comes up occasionally - but letting go of control, specifically of your direct reports and team members.