Personal Branding

What Really Motivates Your Customer

Understanding what’s important to your customers - whether they are internal or external - and setting expectations accordingly is critical to creating a successful brand.  I’ll give you an example of how one company’s thoughtless handling of their brand turned off a potential customer right from the get-go.  

Why Confidence is King (or Queen)

I just turned in the manuscript for my new book, Capture the Mindshare and the Market Share Will Follow, which comes out next June.   I found the following research on confidence so intriguing, I wanted to share this excerpt with you now...